Apple is set to launch new fitness service, report says
Apple is set to change its subscription services, like Apple Music, Apple TV + and so on, with a new Fitness service announced in the coming weeks.
An announcement is likely next month or in October, according to a new report from Bloomberg. While Bloomberg’s main focus is on the revised subscription system, where different services are bundled together for a lower cost than individual subscriptions, for me, it’s the Apple Fitness suggestion that is most striking. Here’s everything you need to know about both parts of the report.
It looks like a whole new service, oddly enough. Apparently it’s going to be made up of virtual fitness classes that can be used by an app that will run on the iPad as well as the iPhone and Apple TV.
By the way, it might not be called Apple Fitness, but let’s remember that the iPhone Activity app, found on iPhones linked to Apple Watch, is renamed Fitness in iOS 14.
This project, you might like to know, is codenamed Seymour and is seen as something to rival the courses offered by Nike or Peleton.
Apple will undoubtedly have its own opinion on this – if this was a carbon copy of the offerings from Nike Training Club or Peleton, that wouldn’t bother. The app’s integration across multiple Apple platforms is great, but since Nike and others are already doing it, there will be more to it.
Bloomberg says Seymour will be a new subscription that will be offered in a premium package along with other Apple services. It is not clear from this whether or not it will be available as a stand-alone service.
Apple One Bundled Services
Apple’s suggestion to bundle its different subscriptions has been around for some time, but seems to be gaining momentum at the moment. After all, services are increasingly important to Apple, and there are a lot of choices. Apple Music costs $ 9.99 per month. The game service, Apple Arcade, costs $ 4.99 per month, as does Apple TV +, although purchasing a wide range of Apple products provides a free one-year subscription to the TV + service. Then there’s Apple News +, $ 9.99 per month and iCloud which starts with a free tier but goes up to $ 6.99 per month for 2TB of data storage.
The latest hint is that Apple will link multiple services together under the Apple One umbrella, although that may only be a working title.
Bloomberg says the Apple One bundle could launch with the next iPhone, which means it could be revealed as early as September.
A basic Apple One plan would pair Apple Music with Apple TV + for, presumably, something less than both currently cost. The next step could be adding Apple Arcade, then there would be another level with Apple News + in the mix and another that includes additional iCloud storage.
This is all very similar to Amazon’s Prime offering, where delivery of purchases is included alongside a video streaming service, among other things, for a monthly subscription.
The report claims that all of these options will be skewed in favor of families. So far, Apple Music has two main pricing, individual at $ 9.99 and family at $ 14.99. Arcade, News +, and TV + all include family sharing for up to six people, and the highest level of iCloud storage is shareable within a family.
The interesting thing about Apple’s line of services is that they are so different. Someone with Apple News + may like Apple Music but have no desire for Arcade, say. The addition of the family aspect helps to satisfy a more diverse interest group.
The general intention, of course, will be to increase the number of subscriptions. And if its price is conservative enough, it might be a no-brainer to upgrade.
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